At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands. Because digital marketing has so many possibilities, you can get creative and experiment with a variety of marketing tactics on a budget.

Overall, digital marketing is defined as using numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports its overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. A social media marketer might help promote those blogs through paid and organic posts on the business’s social media accounts, and the email marketer could create an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.

There are a few major benefits of digital marketing:

1. You can focus your efforts on only the prospects most likely to purchase your product or service.
2. It’s more cost-effective than outbound marketing methods.
3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.
4. Digital marketing is measurable.
5. It’s easier to adapt and change a digital marketing strategy.
6. Digital marketing can improve your conversion rate and the quality of your leads.
7. You can engage audiences at every stage with digital marketing.

Let’s dive deeper.